Specialists in Over-40s Health & Fitness
Helping busy professionals over 40 improve their health, fitness, and quality of life, without sucking the fun out of it.
WHY IMAGINE FITNESS IS DIFFERENT
We help busy professionals over 40 build sustainable habits through personalised coaching, accountability and expert guidance, so you can show up at your best for your career, your family and the people who matter most.
Because when your health improves, everything else benefits.
Fitness isn't the same at 45 as it was at 25. We understand busy careers, changing bodies and competing priorities because we're living it too.
Every programme is tailored to your goals, experience and lifestyle, meeting you where you're at.
We focus on sustainable habits and lasting change, not quick fixes.
Motivation comes and goes. Our coaching helps you stay on track when life gets busy.
Your health should support your life, not take it over.
We build genuine relationships and support you every step of the way.
MEET YOUR TRAINER
I’ve worked as a personal trainer for 16 years and opened the Imagine Fitness studio in Auckland CBD in 2015.
I specialise in helping busy people over 40 get stronger, healthier and more consistent, without expecting fitness to take over their lives.
My approach is practical and realistic. You do not need to spend hours in the gym, follow a restrictive diet or be perfect every week. You need a plan that fits your life, the right support and a way to keep going when work and family get busy.
That is exactly what I help my clients do.
Meet JamesCLIENT STORIES
HOW WOULD YOU LIKE TO BE COACHED?
Every coaching option is built around the same goal: helping you improve your health, fitness and quality of life with the right level of support, accountability and guidance for you.
Personal training and expert coaching built entirely around you.
Explore one-to-one training
The energy of a group with individual attention. Maximum six people.
Explore small group training
Remove what holds you back and build behaviours that move you forward.
Explore habit coachingTHE IMAGINE FITNESS METHOD
We introduce only two or three habits at a time, helping each one become part of everyday life before adding the next.
Understand where you are now, what matters to you and what has been getting in the way.
Put the first simple behaviours in place around movement, nutrition and daily routines.
Once those habits feel consistent, introduce the next changes and build momentum.
Create lasting progress by turning better choices into a sustainable way of living.
CLIENT REVIEWS
“2 x half an hour sessions each week has made a huge difference to my energy and my confidence in my strength. And its fun!”
“Excellent personal training studio, James is amazing at encouraging you to give your best! His classes are a lot of fun!”
“James has been excellent, central location that makes a lunchtime workout easy with sessions set for an individuals fitness levels.”
“I’d recommend Imagine Fitness to anyone wanting to improve both body and mind. Every minute with James is a gift!”
“Really enjoyed the banter with James and the others — made training somewhat less painful.”
“James is friendly, professional, and really motivating. The 30 minute lunchtime classes are great as well.”
“James is an awesome personal trainer who really cares about his clients. His workouts are fun, challenging and varied.”
“He has helped keep me fit, strong and feeling young. The sessions are always fun and varied.”
FREE 30-MINUTE CONSULTATION
Book a free 30-minute consultation with James to discuss your goals and see how we can help.
We'll answer your questions, explain how our coaching works and help you decide if Imagine Fitness is the right fit for you.
No pressure. No hard sell.
CONTACT & LOCATION
26 Mills Lane (behind the JW Marriott Hotel)
Auckland CBD 1071
